Manage to Win
Overview
Revitalise your business and wrong-foot your competitors
This very practical book uses real-life case-studies and examples throughout the text. It also includes an extensive appendix of practical guidelines, numerous management tools and usable checklists to help you grow your business and it's managers from start-up to success.
Book Details
Downloads
Content
Introduction
- Winning actions of managers
One: Revitalize your strategies, reinvent your managerial skills
- Market Classifications
- The Psychology of Applying Strategies and Tactics
Two: Estimate your chances for success
- A 5-Step Process to Estimate Your Chances of Success
- Corporate Culture
- Business Intelligence
- Data Mining
- The World Wide Web and the Information Revolution
- Knowledge Management
Three: Act with speed and decisiveness
- Using Speed as a Strategy
- Managing an Organization
- Organizing for Speed and Quick Reaction
- Applying Cultural Diversity
Four: Develop offensive strategies: your defining moment as a manager
- Seven Applications to Enhance Your Management and Strategy Skills
- Selecting a Market Segment
- Using Field Ethnography to Select a Market Segment
Five: Energize your company’s potential, develop invincibility
- Areas of Vulnerability and Invincibility
- Business Ethics and Invincibility
- Manage, Control and Deploy Resources
Six: Create an ongoing momentum among your employees – the opportunities are limitless
- The Planning Process
- Energizing Your Company
- Developing Opportunities
- Global Business
Seven: Strategies to activate profitable growth
- Positioning a Product
- The Power of the Indirect Approach
- Competitive Intelligence
- Developing a Competitive Intelligence System
- Competitive Intelligence Applications
Eight: Lead by making strategic manoeuvres
- Manoeuver – Turning Misfortune to Advantage
- What, then, is Behind this Leadership Trait Called Heart?
- Psychological Dimensions of Leadership
Nine: Manage by harnessing the full potential of your people
- Orienting Front-Line Personnel With a Strategic Mindset
- Responding to Opportunities
- Determining Your State of Readiness
- Applying Information Technology
Ten: Lead by signs, signals and movements
- Techniques to Uncover Signs, Signals and Movements
- Techniques to Guide Movements into Four Types of Markets
- Interpreting Signs, Signals and Movements
Eleven: Manage by understanding the nature of markets
- Competitive Strategies for Six Types of Markets
- Leadership and Personnel Relationships
Twelve: Lead by employing agents – the manager’s lifeline to successful performance
- Guidelines to Employing Agents
- How Competitive Secrets Leak Out
- Getting Employees to Talk
- Intelligence and the Law
Thirteen: Implementing tactics: the hands-on test of leadership
- Advertising
- Sales Promotion
- Sales Force
- The Internet
Conclusion: looking ahead as you manage to win
Appendix
- Duties and Responsibilities of a Cross-Functional Team
- The Strategic Business Plan Forms and Guidelines
- Section 1: Strategic Direction
- Section 2: Objectives and Goals
- Section 3: Growth Strategies
- Section 4: Business Portfolio Plan
- Tactical Section
- Section 5: Situation Analysis
- Section 6: Opportunities
- Section 7: Tactical Objectives
- Section 8: Tactics and Action Plans
- Section 9: Financial Controls and Budgets
- General Electric Business Screen
- Product Life Cycle