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Gurus on Business Strategy

A one-stop guide to the world’s most important thinkers and writers on business strategy. It expertly summarises all the key strategic concepts and analyses the pro’s and con’s of many of the key theories in practice.

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GBP 6.43
EUR 11.99
USD 15.99

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Overview

A one-stop guide to the world’s most important writers on business strategy

Here is a one-stop guide to the world’s most important thinkers and writers on business strategy. It expertly summarises all the key strategic concepts and describes the work and contribution of each of the leading thinkers in the field. It goes on to analyse the pro’s and con’s of many of the key theories in practice and offers two enlightening case-studies. The third section of the book provides a series of detailed checklists to help you develop your own strategy.

More than just a summary of key concepts, this book offers valuable insights into their application and value; it will provide you with a much broader grasp of the subject against which to develop your own business.

Content

Part One: Gurus on parade

  • Chapter 1 – A taster of the gurus
  • Chapter 2 – Key strategic concepts
  • Chapter 3 – A detailed guru-by-guru guide

Part Two: Case studies

  • Chapter 4 – Champney’s Health Resort
  • Chapter 5 – Marks and Spencer

Part Three: Managing your strategy and facing the future

  • Chapter 6 – Checklists for managing strategy
  • Chapter 7 – Conclusion – Gurus and the future

The author

Tony Grundy is an independent consultant and Senior Lecturer at Cranfield School of Management. He is the author of several best-selling books, as well as articles on HR strategy in leading management journals.

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eBook ISBN-13: 9781854188502
Pages: 120
GBP 6.43
EUR 11.99
USD 15.99
+ VAT @ 20.00%
Buy at Amazon UK
Paperback ISBN-10: 1 85418 262 5
ISBN-13: 978 185418262 3
Pages: 232
GBP 16.99
EUR 20.99
USD 23.95
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