A one-stop guide to the world's most important thinkers and writers on business strategy. It expertly summarises all the key strategic concepts and analyses the pro's and con's of many of the key theories in practice.
This one-stop guide to the world’s most important writers on business strategy expertly summarises all the key strategic concepts from the work and contribution of each of the leading thinkers in the field of business strategy.
This in-depth guide proves there is much to learn from these important gurus and many valuable strategic concepts to put into practice to help your business succeed. With the clever help of two enlightening case studies, which analyse the pros and cons of the key concepts in practice, the theory is really bought to life.
In addition, a comprehensive series of detailed checklists will help you to develop your own strategy so you can achieve the goals you set out for your business.
Much more than just a summary of the key concepts, this book offers valuable insights into the practical application and value of each guru’s work. It will provide you with an in-depth grasp of the subject against which to develop your own business.
ONE: A taster of the gurus
TWO: Key strategic concepts
THREE: The business strategy gurus - a detailed guru-by-guru guide
FOUR: Champney’s Health Resort and the business strategy gurus
FIVE: Marks and Spencer and the business strategy gurus
SIX: Checklists for managing strategy
SEVEN: Conclusion – Gurus and the future
Tony Grundy is an independent consultant and Senior
Lecturer at Cranfield School of Management. He is the author of several
best-selling books, as well as articles on HR strategy in leading