A one-stop guide to the world's most important thinkers and writers on business strategy. It expertly summarises all the key strategic concepts and analyses the pro's and con's of many of the key theories in practice.
This book expertly summarises all the key strategic concepts and describes the work and contribution of each of the leading thinkers in the field of business strategy. It cleverly analyses the pros and cons of many of the key theories in practice and offers two enlightening case-studies to bring the theories to life. The third section of the book provides a series of detailed checklists to help you develop your own strategy so you can achieve the goals you set out for your business.
More than just a summary of the key concepts, this book offers valuable insights into their practical application and value; it will provide you with a much broader grasp of the subject against which to develop your own business.
ONE: A taster of the gurus
TWO: Key strategic concepts
THREE: The business strategy gurus - a detailed guru-by-guru guide
FOUR: Champney’s Health Resort and the business strategy gurus
FIVE: Marks and Spencer and the business strategy gurus
SIX: Checklists for managing strategy
SEVEN: Conclusion – Gurus and the future
Tony Grundy is an independent consultant and Senior
Lecturer at Cranfield School of Management. He is the author of several
best-selling books, as well as articles on HR strategy in leading