The PR Practitioner's Desktop Guide
Overview
Public relations practice is changing all the time, propelled forwards by developments in communications technology and changes to the economic climate affecting the way businesses choose to communicate. Public relations professionals need to keep up with the latest developments while at the same time understanding the established principles of good public relations practice.
This second edition of the PR Practitioner’s Desktop Guide is essential for anyone involved in the public relations function of any organisation. It is jargon free, easy to read and accessible. Whether you are an inhouse practitioner or a consultant working for clients, this book contains practical advice and suggestions, plus useful checklists and ideas for improving the way PR practitioners work. It will also help you get-to-grips with today’s fast moving media and communications channels, and has new sections on using these to create and enhance reputation.
Book Details
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Content
Introduction
- Words from the wise
1. Communications and public relations
2. A short history of communications and public relations
3. The professional communicator
4. Ethics, standards and codes of conduct for professional communicators
5. Planning communications campaigns
6. Working with the media
7. Communications and social media
8. Writing for communicators
9. Managing the PR function
10. Public relations and the marketing mix
11. Other tactics for communications campaigns
12. Event management
13. Public relations specialisms
14. Public affairs
15. Using visuals in communications campaigns
16. International public relations
17. Issues and crisis management
Appendices
- Codes of conduct
- Directory of key organisations and associations
- Glossary