Practical techniques for profiling your business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision-making, as well as implementing and managing change.
Paul Elkin provides a practical guide to developing successful business plans and strategies. Mastering Business Planning and Strategy looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision-making, as well as implementing and managing change.
1 Mastering business success
2 Mastering strategic analysis
3 Mastering market analysis
4 Mastering the Volume – Cost – Profit relationship
5 Mastering organisational analysis
6 Mastering option appraisal
7 Mastering strategic leadership
8 Mastering performance measurement
9 Mastering new business development
CHAPTER 1: Mastering Business Success
CHAPTER 2: Mastering Srtategic Analysis
CHAPTER 3: Mastering Market Analysis
CHAPTER FOUR: Mastering the Volume – Cost – Profit Relationship
CHAPTER FIVE: Mastering Organisational Analysis
CHAPTER SIX: Mastering Option Analysis
CHAPTER SEVEN: Mastering Strategic Leadership
CHAPTER EIGHT: Mastering Performance Measurements
CHAPTER NINE: Mastering New Business Development
Paul Elkin worked in a range of senior management roles in the public and private sector before entering consultancy with Price Waterhouse, specialising in business performance reviews. Since 1989 he has been Managing Director of TMMi and has worked at the senior level with a wide range of UK, European and US owned businesses specialising in strategic development, performance management, planning and financial control.