Digital Marketing for Business Growth

Overview

Digital marketing and social media has had a significant impact on the way companies engage with potential customers when selling their products and services. Companies are able to connect with their target audience in a way that makes people feel engaged in order to help them make purchasing decisions.

This book covers key topics that need to be understood and actioned so that plans to achieve sales growth can be implemented successfully. These include:

• Creating a digital marketing strategy
• Using your website effectively to add value
• Social media platforms for digital marketing communication
• Getting the best out of data analytics
• Selling internationally
• The future of digital marketing and how itmight affect you

Whether you have a role in marketing or not, you will be able to apply these best practice ideas. This will help you improve the engagement with your target audience in order to achieve a higher return from your marketing campaigns.

Content

Author

Julian Clay

Julian Clay has a BSc (Hons) degree in Psychology and Business. He was a top sales performer in Kodak’s Office Imaging division and progressed to become part of its senior management team. Since then he has worked with a number of different types and sizes of company (including multinationals) to help them achieve continued sales growth. His expertise lies in understanding the core sales challenges companies face and helping to increase sales in different, competitive markets. His roles have included sales process, development, coaching, training and interim sales management.

His interest in the psychology of selling encouraged him to become a software solutions provider. He developed the CRM application Forecastmanager, which is available on the Salesforce App Exchange. It helps users interpret subjective information to deliver more accurate and confident sales forecasts in order to improve sales performance.

He is the author of Successful Selling Solutions, as well as the co-author of, Sales Strategy for Business Growth and The Mobile Boardroom (Thorogood publishers).