Sales Strategy for Business Growth

Overview

It is essential that the key players in a business understand how to get the best out of its sales operation and its sales people to ensure that it maximises every sales opportunity.

Sales Strategy for Business Growth will help you to achieve these goals through increasing your sales performance. This book uses practical examples to underpin how to develop the best possible sales strategy and includes ideas from eminent experts to show how this can be achieved. It will help directors and key executives to develop a successful sales strategy and covers those topics that need to be addressed so that plans to achieve sales growth can be implemented.

This book has been written especially for:

• Business owners who may not have had any formal sales or management training and others who may want to review their existing sales strategy or improve its implementation.
• Directors who want to learn more about how members of a sales team work so they can understand the barriers and opportunities which impact on the strategic direction of the company.
• Sales managers who currently manage a sales team and who want to improve their understanding of the economic, sales, marketing planning and behavioural side to management in order to increase sales effectiveness.

The key benefit of reading this book will be better sales performance achieved through improved decision-making. Its unique selling point is that every chapter is supported by evidence from eminent business people.