Out of the Box Marketing
Sales & Marketing
Overview
How to skyrocket your profits – this treasure trove of a book is crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more. This really is the ultimate, hands-on, ‘paint by numbers’ guide to help you achieve rapid business success.
This book gives you..
… countless proven, powerful and profitable ways to build your bottom-line profits faster, quicker and easier than you ever thought possible.
Book Details
- Format:
- eBook
- ISBN:
- 9781854188038
- Publication Date:
- 2005
Downloads
Content
1. Maximizing your success
- Getting to where you really want to be
- Where do you want to be?
- Defining yourself
- Transcend yourself
- Get passionate, have fun, take a big risk
- Now ask yourself: do you need a ‘moment of truth’ 14
2. High octane marketing
- 19 ways to supercharge your sales
- Concentrate on the best customers
- ‘Stand on the shoulders of giants!’
- Your unique selling proposition
- Endorsements – how to get a flood of new business
- Ads that you can get for free and that out-pull by 2,000%!
- Remove the risk, and they’ll buy
- Want an ad that’s 500% more effective? Then test!
- What you can learn from a farmer
- Looking for your market? Go where they go!
- Your customer has no money? No problem!
- Didn’t ask for it, didn’t pay for it, but they got it anyway
- Seven ways to turn shoppers into buyers
- The power of being 1st... and being 2nd!
3. Joint marketing
- Call it anything you want – strategic alliance, joint venture, fusion marketing, host-beneficiary deals, co-op marketing – as long as you do it!
4. Gold marketing principles
- Long copy outsells short copy
- A picture is not worth a thousand words
- Avoid ‘Glittering Generalities’
- Positive outsells negative
- The law of repetition
- Customers come first
- It’s perception, not product
- Free advertising is a must
- Use salt to make them thirsty
- Hit close to home
- Never underestimate the intelligence of the buyer
- The very best investment: yourself!
- Combining marketing tools multiplies their power
5. Winning with e-commerce
- Your website
- Netting the market
- Getting them to stay and come back
- On-line marketing must be highly interactive
- Make it easy for them
- ‘Long copy’ is key
- You are no longer limited by size
- Remain customer oriented
- You must deliver fast and efficiently
- A web marketer never rests
6. Fast cash
- Ways to boost cash when business is slow
- Bring dead inventory to life
- Massage your loyal customers
- Now a deal for everyone else
- The ‘preferred customer’ strategy
- A cash boosting strategy that hurts but works
7. 112 brainstorm marketing ideas for your business
Conclusion