The Shorter MBA
Overview
Two years of business school in one book
This 3rd edition of The Shorter MBA is a unique distillation of two years of business school packaged into one easily accessible, practical book.
A Masters in Business Administration course is an enormous investment in time, effort and money. Most people cannot devote two years of their life to study but the techniques that are taught on an MBA course are invaluable – and they’re all included in this easily digestible book.
Written by two highly successful entrepreneurs who have put their business school knowledge into practice, this book will give you a thorough understanding of everything you need to know to transform your career.
From the basics of personal development to the nuances of management skills, HR, finance, competitive marketing strategies and so much more, this book distils the theory clearly and succinctly.
Use this book to transform your knowledge and use the proven strategies and techniques from leading business schools to be successful in today’s highly competitive and often challenging business environment.
The Shorter MBA is designed for:
- Busy executives who can’t spare two years to study for an MBA but need the expert business knowledge
- Experienced executives who’d like a refresher course that’s expert and succinct but doesn’t short change them on any of the essentials
- Those thinking of doing an MBA in the future and wishing to get an impressive grounding in the level of skills and topics involved
Book Details
- Format:
- Paperback
- ISBN:
- 9781854189387
- Pages:
- 336
- Publication Date:
- 2021
- Format:
- eBook
- ISBN:
- 9781854189394
- Publication Date:
- 2021
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Content
Introduction and acknowledgements- About the book
- Authors and contributors
- Contributing editors
- Contributors
PART ONE: PERSONAL DEVELOPMENT
1 High achievement
- Analysing yourself
- Setting goals
2 Time management
- Assessing your time-management skills
- Focusing on results and opportunities
- Using your diary/organiser for better time management
3 Personal effectiveness
- Appearances
- Handling your manager
- Delegation and teambuilding
- Meetings
- The telephone
- Personal productivity
- Personal motivation
- Business knowledge
- The effective manager
4 Leadership
- Functions of leadership
5 Teambuilding
6 Mentoring and coaching
7 Solving problems and decision-making
- Effective decision-making
- Solving problems
- Handling crises
8 Innovation
- Managing innovation
- Organisations and innovation
9 Effective communication skills
- Effective writing (letters/emails/reports/plans)
- Effective presentations
10 Personal marketing and public relations
- Within your own company
- In the wider market
PART TWO: MANAGEMENT SKILLS
11 Finance
- Understanding the essentials
- Techniques to increase profits
12 Human resources management
- The context for strategic people management
- Managing change
- Corporate communications
- Managing performance – a core people management process
- Conducting a performance management meeting
- People and organisation capability in your organisation
13 Competitive marketing strategy
- The purpose of strategy
- Market segments: from sharks to piranhas
- Costs and market share
- Revenues and costs: the activity-based approach
- Strategy formulation, planning and implementation
PART THREE: BUSINESS DEVELOPMENT
14 Strategy and business development
- A practical approach to developing a winning strategy
- Turnaround of a loss-making business
15 Business plans
- Introduction
- Key ingredients of internal business plans
16 Acquisitions and disposals of unquoted companies
- Buying
- Selling
- Negotiating
- Managing post-completion
17 Management buy-outs and buy-ins
- Characteristics of an MBO or MBI
- Suitable companies for an MBO or MBI
- Making the approach
- Appoint a corporate finance adviser
- Business plan
- Negotiating the deal
- Staff