Mastering Business Planning and Strategy
Leadership & Strategy
Overview
Mastering Business Planning and Strategy looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision-making, as well as implementing and managing change.
Book Details
- Format:
- eBook
- ISBN:
- 9781854188571
- Pages:
- 174
- Publication Date:
- 2014
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Content
CHAPTER 1: Mastering Business Success
- Achieving business stability and growth
- Business goals
- Business success ā the evidence
- Business stability ā the evidence
CHAPTER 2: Mastering Srtategic Analysis
- Overview
- Environmental mapping
- Industry mapping
- SWOT analysis
- From ā To analysis
- Root cause analysis
CHAPTER 3: Mastering Market Analysis
- Overview ā defining business unit strategy
- Market analysis ā setting competitive strategy
- Market mapping
- Strategic Business Unit (SBU) analysis
- SBU analysis: the benefits
- Competitor profiling
- Directional policy matrix
- Competitive positioning: generic strategies
- Competitive positioning: differentiation
- Differentiation and price
CHAPTER FOUR: Mastering the Volume ā Cost ā Profit Relationship
- Overview
- The contribution approach
- Product and service pricing
- Cost profiling
CHAPTER FIVE: Mastering Organisational Analysis
- Overview ā moving to a new level of success
- McKinsey ā7Sā model
CHAPTER SIX: Mastering Option Analysis
- Overview
- Force-field analysis
- Stakeholder analysis
- Identifying financial sensitivity and evaluating risk exposure
- Evaluating business development options
- āAIDā analysis
CHAPTER SEVEN: Mastering Strategic Leadership
- Overview
- The concept of mission
- Summary ā the implications of mission
- Leadership: situational responsiveness
CHAPTER EIGHT: Mastering Performance Measurements
- Overview
- Strategic Key Performance Indicators (SKPIs)
- Financial Key Performance Indicators (FKPIs)
- Summary ā building up the picture
- Operational Key Performance Indicators (CKPIs)
- City Key Performance Indicators (CKPIs)
- Value added
CHAPTER NINE: Mastering New Business Development
- Key stages in business development