Digital Marketing for Business Growth
Overview
Digital marketing and social media has had a significant impact on the way companies engage with potential customers when selling their products and services. Companies are able to connect with their target audience in a way that makes people feel engaged in order to help them make purchasing decisions.
This book covers key topics that need to be understood and actioned so that plans to achieve sales growth can be implemented successfully. These include:
- Creating a digital marketing strategy
- Using your website effectively to add value
- Social media platforms for digital marketing communication
- Getting the best out of data analytics
- Selling internationally
- The future of digital marketing and how itmight affect you
Whether you have a role in marketing or not, you will be able to apply these best practice ideas. This will help you improve the engagement with your target audience in order to achieve a higher return from your marketing campaigns.
Book Details
- Format:
- eBook
- ISBN:
- 9781854188861
- Publication Date:
- 2017
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Content
Introduction
About the book
Note
Glossary of sales terms
ONE: A brief history of digital marketing
- Introduction
- What is digital marketing?
- Changes in the landscape
- Brand awareness
- Chapter summary
- Checklist
TWO: Creating a digital marketing strategy
- Introduction
- Marketing goals
- Setting up best practice principles
- Multi-channel marketing
- Chapter summary
- Key points
- Introduction
- The impact of technology
- The customer experience
- Online purchasing and how it has changed behaviour
- Chapter summary
- Key points
FOUR: Getting your website to add value
- Introduction
- What makes a good website?
- How a website supports digital marketing
- Chapter summary
- Key points
FIVE: Platforms for digital marketing communication
- Introduction
- Social media networks
- Creating a social media strategy
- Chapter summary
- Key points
SIX : Getting the best out of data analytics
- Introduction
- Marketing data analytics
- SEO and PPC
- Social influencer marketing
- Chapter summary
- Key points
- Introduction
- The Marketing Mix
- Traditional forms of marketing
- Traditional versus new marketing channels
- Chapter summary
- Key points
EIGHT: A move to international markets
- Introduction
- How to compete internationally
- Having an international strategy
- Monitoring your progress
- Chapter summary
- Key points
NINE: The future of digital marketing
- Introduction
- The power of data
- Machine learning and artificial intelligence
- Augmented reality and future trends
- Chapter summary
- Key points
TEN: Bibliography