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Sales Strategy for Business Growth

If you are an owner, a director or you manage a sales team, this book will help you learn more about how to manage the sales operation of your business. It will make it easier to get first-class out of your sales people which will increase your company’s sales and profitability!


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It is essential that the key players in a business understand how to get the best out of its sales operation and its sales people to ensure that it maximises every sales opportunity.

Sales Strategy for Business Growth will help you to achieve these goals through increasing your sales performance. This book uses practical examples to underpin how to develop the best possible sales strategy and includes ideas from eminent experts to show how this can be achieved. It will help directors and key executives to develop a successful sales strategy and covers those topics that need to be addressed so that plans to achieve sales growth can be implemented successfully.

Target audience

This book will appeal to:

  • Business owners who may not have had any formal sales or management training and others who may want to review their existing sales strategy or improve its implementation.
  • Directors who want to learn more about how members of a sales team work so they can understand the barriers and opportunities which impact on the strategic direction of the company.
  • Sales managers who currently manage a sales team and who want to improve their understanding of the economic, sales, marketing planning and behavioural side to management in order to increase sales effectiveness.
Key benefits

The key benefit of reading this book will be better sales performance achieved through improved decision-making. Its unique selling point is that every chapter is supported by evidence from eminent business people.


The book takes into consideration some of the daily themes which any business owner has to deal with. These include:

  • Managing time constraints and a changing of priorities.
  • Dealing with interruptions.
  • Getting involved with the demands of operational issues which deflect attention away from strategic sales planning.
  • Reacting to short-term events without this impacting on long-term decision-making.
  • Making the most of limited resources in order to compete with larger companies.
  • Delegating tasks to people but not having checks in place to ensure they are always carried out correctly.

The Authors

Julian Clay is a Management Consultant specialising in selling techniques. After a successful career with Kodak, he developed his own consultancy. His expertise lies in understanding the core business challenges faced by companies, as well as having the ability to assess and build on a sales team’s skills. He has written a sales forecasting software programme to help companies manage and win more business opportunities. Julian is also the co-author of The Sales Manager’s Desktop Guide and author of Successful Selling Solutions (both published by Thorogood).

Martin Clay has an MBA and has worked in a sales environment for over 20 years. This has included key roles at world-class organizations such as Xerox and Panasonic. He was also part of the sales team at Capital Software when it was recognised by The Independent on Sunday awards. This award confirmed Capital Software as one of the United Kingdom’s 50 Fastest Growing Companies. In addition to a successful sales career, Martin writes and delivers business ‘start-up’ training courses. He also teaches Business Studies and Economics and lectures with the Open University Business School.

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eBook ISBN-13: 9781854188151
Pages: 0
GBP 6.58
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Paperback ISBN-10: 1854187961
ISBN-13: 9781854187963
Pages: 0
Size: A5
GBP 14.99 Add to basket