Niche Marketing For Coaches

Content

ONE: Using Coaching Tools

• You already know the answer
• What is marketing?
• The secret to effective service marketing
• The wheel of marketing
• GROWing your coaching practice
• ‘If you fail to plan, you plan to fail’
• SMART goals save you money!
• NLP techniques in marketing
• Modality marketing

TWO: Choosing Your Niche

• Niche coaching
• Niche marketing
• Maintaining variety in your coaching practice
• Niche coaching or niche marketing?
• Niching online
• Mass marketing
• Getting the context right
• Identifying your own niche
• The next step

THREE: Positioning

• Pre-launch
• Launch
• Maturity

FOUR: Pricing

• Maslow’s hierarchy of needs
• Here’s another little secret
• Failure is not an option!
• International Coach Federation (ICF) survey
• How do coaches market themselves?
• How long does it take to start building a practice?
• How do coaches price their services?
• What is coaching worth to the client?
• What can you include in coaching packages?
• How much should I charge?
• Who pays for coaching?

FIVE: Your Marketing Message

• Have a benefits-driven message
• Know your outcome
• Increasing your success rate when talking about your marketing message
• How to win clients and influence referrers
• Use your client’s language … word for word
• The power of persistence and the reality of repetition
• Keep in regular contact with people

SIX: Networking

• What is networking about?
• Why network at all?
• People buy people
• Formal networking groups
• Online networking
• Seminar/event networking
• Niche networking
• Hunting versus farming
• How do you approach people at business networking events?
• What if you get stuck with someone?
• Asking for referrals on more sensitive issues
• Getting referrals from your clients

SEVEN: Public Relations (PR)

• Getting featured in the press
• Topical versus timeless
• What is ‘news’?
• Broadcast media
• Following up your PR

EIGHT: Public Speaking

• Getting booked as a speaker
• Know your outcome
• Creating a buzz
• Getting permission to contact people
• Taking questions and answers
• Be yourself… really

NINE: Getting Started on the Internet

• What do you want your website to do?
• Getting the right keywords
• Use testimonials and case studies
• Clients want to be coached by a person
• Should I include my rates on my site?
• Writing content for your website
• Getting the look right
• Style of writing
• How do you choose a website designer? / DIY websites
• Selling products via the internet
  

TEN: Other Marketing Methods

• How often should you promote yourself?
• Advertising
• Direct marketing
• Stationery – letterhead and compliments slips
• Newsletters
  

ELEVEN: Asking for the Business!

• What do you say?
• What if they’re not my type of client?
• Getting commitment
• Negotiating your terms
  

TWELVE: Creating Your Marketing Plan

• Coaching practice in pre-launch, launch and maturity phase
• Key problems and challenges
• Public speaking
• Networking
• PR publicity
• Internet
• Advertising, direct marketing, sales letters, postcards
• Delegation
• Writing a brief for your supplier
• Setting your marketing budget

THIRTEEN: Making It Happen!

• The coach files