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Seven Steps of Effective Executive Coaching

Based on the authors' extensive research, the book builds on the GROW coaching model and introduces a new model which involves 5 core capabilities and a 7-step process - The Achieve Coaching model.


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USD 22.95

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Key features

  • Based on an international best-practice study of executive coaching drawn from UK, Germany and US
  • Explains a new, original and easy-to-use coaching method
  • Shows how the return on coaching investment can be measured
  • Links current theories of leadership to executive coaching


There are some books that really make a contribution to the body of knowledge of the subject. This book is one of those. It is objective and research based while also drawing on the experiences of the authors and others in such a way that is not boringly academic at all. It grabs ones interest and holds it with very clear readable language.’

Sir John Whitmore, author of Coaching for Performance [originator of the GROW model]

What makes this book so valuable is its educational, practical and international focus. I applaud the authors for revealing the inner workings of their executive coaching model so that practitioners and prospective clients alike may learn and better grasp the essence of this remarkable intervention known as executive coaching.’

Wendy Johnson, President and CEO, Worldwide Association of Business Coaches (WABC)

It is refreshing to find such a practical and structured guide. It is also encouraging to see a new model being explored beyond the GROW model which builds on the tried and tested thinking and enhances it.

Brian Wishart, European Head of Organizational Development, BP Group

A practical, usable manual which benefited me greatly despite having many years of Executive Coaching experience. The content is insightful and original and has given me many new ideas to improve upon my skills and approach.’

Roger Minton, formerly HR Director, House of Fraser Retail Ltd

I liked this book very much – it is a highly practical and well-presented guide to the art and science of executive coaching.’

The Association of Coaching Journal


PART ONE: Overview and introduction

ONE: Introduction

  • How to use this book

TWO: What is executive coaching?

  • What is executive coaching?
  • The growth of executive coaching

PART TWO: The seven core capabilities of effective executive coaching

THREE: Rapport building

  • What is rapport?
  • How is rapport created
  • Case study: ‘Road rage'
  • How to achieve greater rapport
  • The five rapport stages in executive coaching

FOUR: Deep listening

  • Why listening is important
  • Case study: ‘The wired team meeting – is anyone listening?’
  • What is listening?
  • How to develop listening skills
  • Advanced applications of listening

FIVE: Creative questioning

  • Why is creative questioning important?
  • Questioning techniques
  • Getting underneath the surface

SIX: Giving effective feedback

  • What is effective feedback?
  • How to give effective feedback

SEVEN: Clear goal setting

  • What is clear goal setting?
  • Six distinct qualities of a well-composed goal

EIGHT: Intuition

  • What is intuition?
  • How to hone intuition
NINE: Presence

  • What is presence?
  • How to develop presence

PART THREE: The Achieve Coaching Model® – the systematic approach to effective executive coaching

TEN: Step 1: Assessing the current situation

  • General description
  • The objectives
  • Starting points for an executive coaching assignment
  • Key behaviours of experienced executive coaches
  • Top tips
  • From the client’s perspective
  • Case study: ‘Taking the brakes off’

ELEVEN: Step 2: Creative brainstorming of alternatives

  • Key behaviours of experienced executives coaches
  • Top tips
  • From the client’s perspective
  • Case study: ‘The public servant on stage’

TWELVE: Step 3: Honing goals

  • Key behaviours of experienced executive coaches
  • Top tips
  • From the client’s perspective
  • Case study: ‘Distilling the essence of desire’

THIRTEEN: Step 4: Initiating options

  • Key behaviours of experienced executive coaches
  • Top tips
  • From the client’s perspective
  • Case Study: ‘Star of India’

FOURTEEN: Step 5: Evaluate options

  • Key behaviours of experienced executive coaches
  • Top tips
  • From the client’s perspective
  • Case study: ‘Finding the perfect match’

FIFTEEN: Step 6: Valid action programme design

  • Key behaviours of experienced executive coaches
  • Top tips
  • From the client’s perspective
  • Case study: ‘Stepping into the spotlight’

SIXTEEN: Step 7: Encouraging momentum

  • Key behaviours of experienced executive coaches
  • Top tips
  • From the client’s perspective
  • Case study:‘Keeping on track'

PART FOUR: Using the Achieve Coaching Model® in context

SEVENTEEN: The seven core capabilities in context

  • Assessing the current situation
  • Creative brainstorming of alternatives
  • Honing goals
  • Initiating options
  • Evaluating options
  • Valid action programme design
  • Encourage momentum

EIGHTEEN: Measuring the effectiveness of executive coaching

  • A four-level model to measuring
  • How to calculate the ROI from a coaching programme
  • The seven critical success factors for demonstrating ROI from executive coaching
  • Matching tools to the need to evaluate

NINETEEN: Future trends and outlook

  • Development of professional standards
  • Increased professionalization of the service
  • Development of organizational coaching cultures
  • Growth of internal coaching activities
  • Multiple tiers in executive coaching provision – the growth of differentiation
  • Method integration
  • Growth in group coaching activities


Ian Hunter

Ian Hunter is a highly-experienced HR professional and consultant and founding partner of Orion Partners LLP. He has held senior positions in international consultancies including PWC and Accenture as well as executive HR roles in companies such as BP and PepsiCo. He has written several books including [as co-author] Transforming HR [Thorogood].

Sabine Dembkowski

Sabine Dembkowski, PhD is based in Cologne, Germany. She is Director of The Coaching Centre and has worked with clients across Europe both as a management consultant and more recently as an executive coach.

Fiona Eldridge

Fiona Eldridge is Director of The Coaching and Communication Centre, a master practitioner and a certified trainer of Neuro-Linguistic Programming [NLP]. She is a frequent contributor to TV and radio programmes and newspapers and journals in the education sphere.

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Paperback ISBN-10: 1 85418 333 8
ISBN-13: 978 185418333 0
Pages: 160
Size: 234x156
GBP 16.99
EUR 20.99
USD 22.95
Buy at Amazon UK
eBook ISBN-10: 1854188054
ISBN-13: 9781854188052
Pages: 0
GBP 8.99
+ VAT @ 20.00%
Buy at Amazon UK