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Gurus on E-Business

Explores the impact and significance of e-business as illustrated by the work and thinking of key players in the field. An accessible guide and ideal introduction for business people who are looking to make optimal and profitable use of e-business.

‘A more than useful book to help cope with the overwhelming impact of the e-world.’
Business Executive

Paperback

GBP 14.99
EUR 17.99
USD 23.95

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Overview

The latest in the successful Gurus on… series and one of the first books to evaluate thought-leaders on e-commerce

This book explores the impact and significance of e-business as illustrated by the work and thinking of a number of key players in the field. Its aim is to be an accessible guide for business people who are looking to make optimal and profitable use of e-business, as well as students and others who are looking for a deeper understanding of the subject.

Content

E-business – the strategic dimension
E-business – the global dimension
E-business – the organisational dimension

The e-business gurus covered

Tim Berners-Lee • Jeff Bezos • Frances Cairncross • Manuel Castells • Jim Clary •Michael Dell • Larry Downes and Chunka Mui• Peter Drucker • Esther Dyson • Philip Evans and Thomas Wurster • Carla Fiorina • Bill Gates • William Gibson • Andy Grove • Michael Hammer • Jonathan Ive • Steve Jobs • Kevin Kelly • Ray Kurzweil • Charles Leadbeater • James Martin • Gerry McGovern • Regis McKenna • Robert Metcalfe • Paul Mockapetris

• Geoffrey A. Moore • Gordon Moore • John Naisbitt • Nicholas Negroponte • Larry Page and Sergey Brin • Jeff Papows • Don Peppers and Martha Rogers • Michael Porter • David S Pottruck and Harry Pearce • Thomas Stewart • Alvin Toffler • Linus Torvalds • Meg Whitman • Niklas Zennström • Shoshana Zuboff

Reviews

A more than useful book to help cope with the overwhelming impact of the e-world.’

Business Executive

The author

John Middleton is Co-Director of the Centre for Strategic Thinking. From 1996 until 2004, he was Director of the Bristol Management Research Centre. He is a Chartered Member of the Institute of Personnel and Development and since 1994 has been an Associate Lecturer at the University of Bristol. He has taught IT Management on Manchester Business School’s International MBA programme since 2001.

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Paperback ISBN-10: 1 85418 386 9
ISBN-13: 978 185418386 6
Pages: 240
Size: 210x148
GBP 14.99
EUR 17.99
USD 23.95
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