Designed for the manager of a company which is either in the service sector (eg. tourism, design, financial services, medical health care) or which uses services (eg. training) to gain a competitive advantage.
A special exercise completes each chapter and the book ends with a sample workbook for use in training staff in customer service.
‘Excellent. It’s very easy to understand and keeps your interest throughout, with lots of real life examples.’
Ray Buschmann, Global Manager, Innovative Solutions – Energy Industry
‘An enlightening and rewarding read. All the nuances of segmentation, positioning, pricing, promotion, service delivery and gaining customer feedback in a service context are explored, and Ruskin-Brown even adds a couple of new elements to the mix – time and resource. The book is aimed squarely at the practitioner and is full of useful case studies. Those looking for expert advice on marketing their service business or using services to gain a competitive advantage need look no further than this accessible and useful guide.’
‘Those looking for expert advice on marketing their service business or using services to gain a competitive advantage, need look no further than this accessible and useful guide.’
Expand Your Service
Ian Ruskin-Brown is a highly experienced consultant who works with major corporations internationally. He currently runs the ‘Marketing your Services’ course for Management Center Europe.
|Hardback||ISBN-10: 1 85418 311 7
ISBN-13: 978 185418311 8
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