Out of the Box Marketing

Overview

How to skyrocket your profits – this treasure trove of a book is crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more. This really is the ultimate, hands-on, ‘paint by numbers’ guide to help you achieve rapid business success.

This book gives you..

… countless proven, powerful and profitable ways to build your bottom-line profits faster, quicker and easier than you ever thought possible.

Reviews

‘David Abingdon is certainly an ‘out of the box’ marketing phenomenon! In the almost 10 years I have known him he has built 3 multi-million pound sterling organisations from scratch, using the methodologies and precepts in this new book.’

‘His writings are simple and straightforward, yet extremely powerful. He writes in a way that you will find easy to understand and implement. I have personally seen people use these guidelines to change their lives starting from nothing. I can’t recommend what is written in these pages strongly enough for anyone looking for a step-by-step road map to making significant amounts of money and building a successful business! Tell someone you would like to assist in their business to buy this book and you will make a friend for life!’

Dan Pena, Business Mentor & Chairman, The Guthrie Group

‘If you want to make money in business, this unique book can help ‘anyone’ of average business ability to become a ‘someone’ of staggering business capability and success. David Abingdon is an amazing entrepreneur who has notched up some very impressive business successes. Here, for the first time ever, he reveals an insight into the mentality that has made him and those he has worked with, a veritable fortune. More importantly, he shares many of the powerful techniques he used to make it. No matter what business you are in or want to start, this book will give you the keys to the treasure that’s hiding inside every business. You’d better read this book before your competitors do!’

Peter Sun, M.D., Australia’s Marketeer & Better Business Institute

Content

1. Maximizing your success

• Getting to where you really want to be
• Where do you want to be?
• Defining yourself
• Transcend yourself
• Get passionate, have fun, take a big risk
• Now ask yourself: do you need a ‘moment of truth’ 14

2. High octane marketing

• 19 ways to supercharge your sales
• Concentrate on the best customers
• ‘Stand on the shoulders of giants!’
• Your unique selling proposition
• Endorsements – how to get a flood of new business
• Ads that you can get for free and that out-pull by 2,000%!
• Remove the risk, and they’ll buy
• Want an ad that’s 500% more effective? Then test!
• What you can learn from a farmer
• Looking for your market? Go where they go!
• Your customer has no money? No problem!
• Didn’t ask for it, didn’t pay for it, but they got it anyway
• Seven ways to turn shoppers into buyers
• The power of being 1st... and being 2nd!

3. Joint marketing

• Call it anything you want – strategic alliance, joint venture, fusion marketing, host-beneficiary deals, co-op marketing – as long as you do it!
  

4. Gold marketing principles

• Long copy outsells short copy
• A picture is not worth a thousand words
• Avoid ‘Glittering Generalities’
• Positive outsells negative
• The law of repetition
• Customers come first
• It’s perception, not product
• Free advertising is a must
• Use salt to make them thirsty
• Hit close to home
• Never underestimate the intelligence of the buyer
• The very best investment: yourself!
• Combining marketing tools multiplies their power
  

5. Winning with e-commerce

• Your website
• Netting the market
• Getting them to stay and come back
• On-line marketing must be highly interactive
• Make it easy for them
• ‘Long copy’ is key
• You are no longer limited by size
• Remain customer oriented
• You must deliver fast and efficiently
• A web marketer never rests

6. Fast cash

• Ways to boost cash when business is slow
• Bring dead inventory to life
• Massage your loyal customers
• Now a deal for everyone else
• The ‘preferred customer’ strategy
• A cash boosting strategy that hurts but works
  

7. 112 brainstorm marketing ideas for your business

Conclusion

Author

David Abingdon

Unlike many business and marketing books, this has been written by a real ‘been there, done that’ business-building professional. David Abingdon has, in recent years, taken three enterprises from zero to multi-million pound successful ventures – each in less than 12 months. David is now CEO of the Quantum Organization, a worldwide consulting group.