There are several books about promoting your practice, but nothing about selling it – with which many professionals feel uncomfortable. This book fills the gap.
This is a much-needed book which addresses the unique concerns of professionals who wish to sell their services successfully and to feel comfortable about doing so.
‘Comprehensive, well written and very readable… this is a super book so go and buy it as it is well worth the money.’
Richard Oakes, Eversheds, Professional Marketing International magazine
‘A useful contribution to the management of professional firms.’
Journal of the Law Society of Scotland
Kim Tasso is an independent consultant, specialising in the professional services sector, with over 20 years’ marketing experience. Her clients include The Law Society, Olswang, Weatherall Green & Smith and Osborne Clarke.
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