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Sales & Marketing

£29.00 / €41.00

It's not surprising that reputation has moved to the centre of strategic thinking. But how many companies know how to manage or measure it - let alone have a reputation strategy? Far too few.
Now this expert, readable and practical report puts that right.

£29.00 / €41.00

Learn from an expert and discover the keys to developing and implementing a strategic account plan. Master the crucial steps of key account planning, the keys to analysing customer relationships and the special techniques of bonding mechanisms.