Professional reports

Sales & Marketing

It’s not surprising that reputation has moved to the centre of strategic thinking. But how many companies know how to manage or measure it – let alone have a reputation strategy? Far too few.
Now this expert, readable and practical report puts that right.

Managing Corporate Reputation

Report

Also available as: Download (PDF)

£49.00 / €69.00

This essential Report has been compiled to guide professionals through the fundamental knowledge and skills needed for effective selling.

Selling Skills for Professionals

Report

Also available as: Download (PDF)

£49.00 / €69.00

Learn from an expert and discover the keys to developing and implementing a strategic account plan. Master the crucial steps of key account planning, the keys to analysing customer relationships and the special techniques of bonding mechanisms.

Strategic Customer Planning

Download (PDF)

Also available as: Report

£29.00 / €41.00

This essential Report provides an introduction to the ‘new’ topic of strategic planning in public relations. The aim is to provide you with valuable tips and techniques to improve your PR and campaign planning.