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Sales & Marketing

This dictionary is the first of its kind: a treasury of colour words and phrases, a comprehensive resource for exploring every aspect of colour and its many applications across the disciplines and through the ages. Colour is much more than decoration; it provides us with a means of distinction, warning, attraction, stimulation, diagnosis, symbolism. In short, it is a powerful short-hand for conveying ideas and information.

Digital Marketing for Business Growth


Also available as: eBook


This book covers the key areas of digital marketing that need to be addressed so that plans to achieve sales growth can be implemented successfully

A much-needed book that addresses the unique concerns of professionals who wish to sell their services successfully and to feel comfortable in doing so.

The Freedom of Information Act gives companies and individuals important powers to request information from public bodies. Are you equipped to take advantage and to protect yourself?

Explores the impact and significance of e-business as illustrated by the work and thinking of key players in the field. An accessible guide and ideal introduction for business people who are looking to make optimal and profitable use of e-business.

_'A more than useful book to help cope with the overwhelming impact of the e-world.'_
*Business Executive*

Gurus on Marketing


Also available as: Paperback


A one-stop guide to the world's most influential writers on marketing, their key concepts, theories and frameworks. Includes Drucker, Levitt on marketing myopia, Kotler on marketing management, Porter on competitive strategy, Day, Nagle, Ansoff, Seth and Peters.

Managing Corporate Reputation


Also available as: Download (PDF)

£49.00 / €69.00

It's not surprising that reputation has moved to the centre of strategic thinking. But how many companies know how to manage or measure it - let alone have a reputation strategy? Far too few.
Now this expert, readable and practical report puts that right.

A practical, intensive grounding in the special techniques for marketing your services.

£15.99 / €18.99 / $29.95

The ideal book for anyone seeking an introduction to marketing that is both comprehensive and accessible: all the key concepts, skills and techniques backed up by a wealth of examples and real-life case studies which make the concepts instantly meaningful.

Out of the Box Marketing


Also available as: Paperback


This treasure trove of a book is crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more.

Practical Pricing for Results


Also available as: Paperback


Provides entrepreneurs with a practical guide on how to set and manage the pricing of both products and services. It outlines the process of deriving a pricing strategy first, then monitoring the profit implications of the pricing decisions made. In a climate of market instability, the skilful use of pricing strategies has never been more important.

£9.99 / €11.99 / $19.95

A set of simple, practical, proven, award-winning techniques for managing your sales force effectively and profitably.

Sales Strategy for Business Growth


Also available as: Paperback


If you are an owner, a director or you manage a sales team, this book will help you learn more about how to manage the sales operation of your business. It will make it easier to get first-class out of your sales people which will increase your company’s sales and profitability!

This essential Report has been compiled to guide professionals through the fundamental knowledge and skills needed for effective selling.

Strategic Customer Planning

Download (PDF)

Also available as: Report

£29.00 / €41.00

Learn from an expert and discover the keys to developing and implementing a strategic account plan. Master the crucial steps of key account planning, the keys to analysing customer relationships and the special techniques of bonding mechanisms.

This essential Report provides an introduction to the 'new' topic of strategic planning in public relations. The aim is to provide you with valuable tips and techniques to improve your PR and campaign planning.

The aim of this Report is to help you become more skillful and more successful in your tendering.

Successful Selling Solutions


Also available as: Hardback

£14.99 / €17.99 / $24.95

This book goes beyond mere sales techniques: using self-assessment models, it shows you how to monitor your progress in an actual sales project against where you need to be and includes templates, tables and exercises.

Telephone Tactics


£12.99 / €15.99 / $25.00

A compehensive guide by an expert salesman to using the telephone in business, including the most effective techniques for customer service, selling, prospecting and credit control.

The Concise Adair on Creativity and Innovation


Also available as: Paperback


Encapsulates all of John Adair's writing on how to recruit the right people for your organisation, team training, generation of ideas, communication and overcoming obstacles, the key characteristics of innovators and how to organise and use them to best effect.

This best-selling book includes sections on corporate culture, business intelligence, CRM and leadership, as well as many case studies reflecting current issues including: assessing corporate culture and turning it into competitive advantage, manoeuvring around competitors when trapped in a weak position, energizing a product line and reviving a business after a period of no-growth.

£65.00 / €78.99

A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.

The PR Practitioner's Desktop Guide


Also available as: Paperback

£65.00 / €78.99

A practical source of reference on every aspect of the business written by a successful PR professional, clearly laid out and packed with valuable checklists, tips and techniques, warning signs and helpful summaries.

Comprehensive and practical, this guide covers all aspects of the sales manager's role. With innovative ideas and written in a clear, practical style, it covers leadership, business planning, recruitment, sales models and tools, motivation, selling through dealers and channels.

“Julian Clay knows what has made him successful and is able to transfer these skills to others.”
Andrew Mills, Sales Dector, Portals

Very Private and Public Relations


Also available as: Hardback


In this searingly honest autobiography, Jim Dunn takes us on a rollicking ride from poor boy growing up gay in a small town on the west coast of Scotland to the five-star lifestyle of a PR guru in the fledgling travel industry of the early seventies in London.

Is your company/client website legal? This report deals with all the practical legal issues which arise with websites - both those sites which sell goods or services and those which advertise.

£65.00 / €78.99

A comprehensive guide to the techniques of developing new business, by a professional with extensive experience of both Europe and the USA.

Working Smarter


£14.99 / €17.99 / $29.00

This inspirational book provides a refreshing approach to making the decisions that affect both your business and personal life and your level of success.

World Business Cultures - A Handbook


Also available as: Paperback


This book provides a framework for understanding any culture in the world, offering strategies and tactics for getting people from different countries on your side, and detailing the knowledge you need to make the right impression and avoid giving offence.