Business books

Marketing

This book covers the key areas of digital marketing that need to be addressed so that plans to achieve sales growth can be implemented successfully

Digital Marketing for Business Growth

Paperback

Also available as: eBook

£14.99

A much-needed book that addresses the unique concerns of professionals who wish to sell their services successfully and to feel comfortable in doing so.

£19.99 / €23.99 / $29.95

Explores the impact and significance of e-business as illustrated by the work and thinking of key players in the field. An accessible guide and ideal introduction for business people who are looking to make optimal and profitable use of e-business.

‘A more than useful book to help cope with the overwhelming impact of the e-world.’
Business Executive

£14.99 / €17.99 / $23.95

A one-stop guide to the world’s most influential writers on marketing, their key concepts, theories and frameworks. Includes Drucker, Levitt on marketing myopia, Kotler on marketing management, Porter on competitive strategy, Day, Nagle, Ansoff, Seth and Peters.

Gurus on Marketing

eBook

Also available as: Paperback

£6.39

A practical, intensive grounding in the special techniques for marketing your services.

£24.99 / €29.99

The ideal book for anyone seeking an introduction to marketing that is both comprehensive and accessible: all the key concepts, skills and techniques backed up by a wealth of examples and real-life case studies which make the concepts instantly meaningful.

£15.99 / €18.99 / $29.95

This treasure trove of a book is crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more.

Out of the Box Marketing

eBook

Also available as: Paperback

£7.71

Provides entrepreneurs with a practical guide on how to set and manage the pricing of both products and services. It outlines the process of deriving a pricing strategy first, then monitoring the profit implications of the pricing decisions made. In a climate of market instability, the skilful use of pricing strategies has never been more important.

Practical Pricing for Results

eBook

Also available as: Paperback

£7.16

A set of simple, practical, proven, award-winning techniques for managing your sales force effectively and profitably.

£9.99 / €11.99 / $19.95

If you are an owner, a director or you manage a sales team, this book will help you learn more about how to manage the sales operation of your business. It will make it easier to get first-class out of your sales people which will increase your company’s sales and profitability!

Sales Strategy for Business Growth

eBook

Also available as: Paperback

£6.58

This book goes beyond mere sales techniques: using self-assessment models, it shows you how to monitor your progress in an actual sales project against where you need to be and includes templates, tables and exercises.

Successful Selling Solutions

Paperback

Also available as: Hardback

£14.99 / €17.99 / $24.95

A compehensive guide by an expert salesman to using the telephone in business, including the most effective techniques for customer service, selling, prospecting and credit control.

Telephone Tactics

Paperback

Also available as: Ring-bound

£12.99 / €15.99 / $25.00

Encapsulates all of John Adair’s writing on how to recruit the right people for your organisation, team training, generation of ideas, communication and overcoming obstacles, the key characteristics of innovators and how to organise and use them to best effect.

The Concise Adair on Creativity and Innovation

eBook

Also available as: Paperback

£6.27

This best-selling book includes sections on corporate culture, business intelligence, CRM and leadership, as well as many case studies reflecting current issues including: assessing corporate culture and turning it into competitive advantage, manoeuvring around competitors when trapped in a weak position, energizing a product line and reviving a business after a period of no-growth.

A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world’s most successful companies and provides key models to help you develop competitive strategies for the internet age.

£65.00 / €78.99

A practical source of reference on every aspect of the business written by a successful PR professional, clearly laid out and packed with valuable checklists, tips and techniques, warning signs and helpful summaries.

The PR Practitioner's Desktop Guide

Ring-bound

Also available as: Paperback

£65.00 / €78.99

Comprehensive and practical, this guide covers all aspects of the sales manager’s role. With innovative ideas and written in a clear, practical style, it covers leadership, business planning, recruitment, sales models and tools, motivation, selling through dealers and channels.

“Julian Clay knows what has made him successful and is able to transfer these skills to others.”
Andrew Mills, Sales Dector, Portals

£65.00 / €78.99

A comprehensive guide to the techniques of developing new business, by a professional with extensive experience of both Europe and the USA.

£65.00 / €78.99

This inspirational book provides a refreshing approach to making the decisions that affect both your business and personal life and your level of success.

Working Smarter

Paperback

£14.99 / €17.99 / $29.00

This book provides a framework for understanding any culture in the world, offering strategies and tactics for getting people from different countries on your side, and detailing the knowledge you need to make the right impression and avoid giving offence.

World Business Cultures - A Handbook

eBook

Also available as: Paperback

£7.37